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Event Management Essentials

Training Course Objectives
  • Use a standardized events planning and management process
  • Deal with the pitfalls and ways to overcome them in planning your events
  • Deal with the financial and legal implications of holding events wherever they are held
  • Use social media and extensive communication networks to communicate to your audience
  • Apply a  consistent approach to developing events
Training Course Content

The Basics of Events Management

  • What is events management? Why some events fail?
  • Establishing the event - ensuring it is viable
  • Liaising with the client and key stakeholders
  • Ensuring you have clear roles for all those involved in the event
  • The top qualities of successful events management
  • Quality 1: Flexibility - what it means and how to be flexible


Setting up the Event to Succeed

  • Developing agreed objectives for the event
  • Agreeing your outcomes? What does a successful event look like?
  • Dealing with risk and uncertainty in your events
  • Developing the team - ensuring you have a strong team around you
  • Quality 2: People skills – how to develop your people skills


Event Planning

  • Developing your plan for the event including marketing
  • Working effectively with suppliers and your key stakeholders
  • Delegating effectively for success
  • Communicating the event successfully – but how?
  • Establishing a clear monitoring process for your event
  • Quality 3: Organization skills – how to be organized and effective


Developing a ‘Lessons Learned’ Approach

  • Building on your successes and your areas for improvement!
  • Creating a learning culture
  • Briefing & meeting skills
  • Event finance including trying to obtain event sponsorship
  • The legal issues you may face
  • Quality 4: Passion - what is it, what does it look like and how can you get it


The Day of the Event

  • Having a run through – pre event
  • The event checklist – what is on your check list?
  • Quality 5: Time management – some tips for effective time management
  • Having a post event review process
  • Formally closing the event, learning and moving on to the next event
Targeted Audience

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Dates and Venues
The training course is held every week and in all countries.

To register for this course, please fill out the form below. Email is mandatory.